High Conversion
Landing Pages
I design and build the landing pages that paid campaigns point to the moment where ad spend either converts or leaks. My work sits where conversion logic meets brand discipline: pages engineered to move a prospective student or partner to act, without ever looking like they left the brand to do it.
role
Deliverable
Graphic Designer, Creator and Director
years
scope
Conversion-first design, responsive build, iteration
2019-2026
Figma & Adobe XD → Webflow & WordPress
01 · The Role
Design the page, then keep it running.
I own the design and creation of the mockups — from first wireframe through the finished, responsive comp — and I stay on the pages after launch, updating the backends continuously as offers change, campaigns rotate, and copy needs to be tuned. The landing page isn't a one-time deliverable; it's a living surface that has to keep performing while it keeps holding the brand.
02 · The Principle
Conversion-first, brand-held.
Most landing pages force a choice: convert hard and look off-brand, or stay on-brand and convert soft. I don't accept the trade. Three principles keep both true at once.
PRINCIPLE 1
PRINCIPLE 2
PRINCIPLE 3
Single Clear Conversion Path
Each page is built around one primary goal, whether request info, book, join, or shop, with a prominently placed action and repeated, consistent CTAs that guide users toward it without distraction.
Strategic Use of Proof & Outcomes
Imagery, hard numbers, and social proof, whether salary and growth data or ratings, rewards, and guarantees, are intentionally placed to build confidence and address key decision drivers at the moment users are most likely to convert.
Extended Marketing Assets
The layout uses repeatable components and flexible content blocks, allowing the page structure to scale efficiently across programs, locations, products, and paid-media campaigns.
03 · Selected Pages
The work, in the wild.
Most landing pages force a choice: convert hard and look off-brand, or stay on-brand and convert soft. I don't accept the trade. Three principles keep both true at once.
OT Education
SCU · Doctor of Occupational Therapy
Days Inn · Homepage
Walgreens · Homepage
Augustana · Doctor of Physical Therapy
04 · The Process
Six moves from offer to optimized.
01
Offer & Audience Intake
Every page starts with the offer and who it's for. I work with marketing to clarify the single action the campaign needs, the audience arriving from the ad, and the objection standing between them and the click, so the page is built to answer it.
02
Message Hierarchy & Wireframe
Before any visual design, I map the argument: headline, proof, objection-handling, and call to action, in the order a skeptical prospect needs them. The wireframe locks the sequence so the design amplifies a message that already works.
03
Design the Mockups
In Figma and Adobe XD, I bring the wireframe up to a finished, on-brand comp for desktop and mobile. This is where conversion logic and brand discipline get reconciled pixel by pixel, and where stakeholders sign off on exactly what will ship.
04
Build & Launch
I build the approved design in Webflow or WordPress: responsive, fast, and wired to forms and tracking. The page goes live matched to the campaign so the ad, the message, and the landing experience read as one continuous thought.
05
Backend
Maintenance
Once live, I maintain the pages on an ongoing basis: updating offers, swapping campaign copy, refreshing imagery, and keeping forms and integrations healthy. The page stays current with whatever the marketing calendar is running.
06
Refine & Iterate
Pages get tuned as they run. I revise layout, copy, and CTAs based on how the campaign is performing and what the team is learning, treating each page as something that improves in market rather than a fixed artifact.
05 · Toolset
Designed and shipped end to end.
Design
Figma
Design
Adobe XD
Build
Webflow
Build + CMS
Wordpress